Effects of Advertising on Society
Hello everybody! My name is Aneta and I am a student of Communication and Media at University of New York in Prague. This blog is a media literacy project that was made for Media & Society course. Its focus is on topics like advertising, media, and society.
Why am I interested in this issue?
I am interested in this issue because it is one of the basics of our modern pop culture. I simply want to get more knowledge, opinions, and experiences about the world I have been living in.
What is my aim?
The aim of this blog is to spread more information related to topics such as advertising, media, and society. I would like to also show others that advertising is not only good or not only bad. There are negative effects of advertising on our society as well as positive ones. Some companies use controversy as their marketing tool to make a profit even at the cost of causing negative social effects. On the other hand, there are also companies that seem to take their campaigns seriously and responsibly towards the whole society. As a result, these advertising campaigns might have a positive effect on our lives.
Why do you feel it is important?
In our modern society, it is necessary to perceive our problems in a complex way. We need to be able to see different points of view and think critically in order to avoid manipulation, for example. I want to say that should be capable of seeing that even a thing appearing as totally positive might contain something negative or bad and vice versa. Nothing is only black or white, including effects of advertising on society. To become a successful and responsible modern society, we have to be a media literate society!
Reference:
crushglobal. (n.d.). 4-Day Tokyo Guide. [digital image]. Retrieved from https://images.squarespace-cdn.com/content/v1/56414124e4b09d10c39f778c/1519867357074-0VR16PLFIYLYWN5JPS33/ke17ZwdGBToddI8pDm48kKP_KVSAdTUiEPG-QFeKFvoUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKc5nwarqhdqyUZwNxvWn3srOVfYUURxpKccnDh6CXfu1-WvN7AJ0bIJ4Sd4Dpeg0fE/tokyo.jpg?format=1500w
You are right, it is really important to be aware and sensible about advertising and media.